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What's the difference between a heated tobacco stick and a cigarette or cigar?

While all of these products contain tobacco, the difference is in how they’re used.

With cigarettes and cigars, the tobacco is burned, but with heated tobacco products like Ploom AURA, the tobacco is heated instead. Devices like Ploom AURA heat tobacco to temperatures below the point of combustion, thereby releasing fewer harmful chemicals. This offers the potential to reduce the risks associated with smoking, while also producing no smoke or tar from burning. So you can enjoy a more considerate and cleaner experience.

By heating the tobacco sticks from the outside, your Ploom AURA's innovative Smart HeatFlow™ technology also gives you an elevated tobacco taste and experience.

To enjoy seamless moments, you’ll need to use EVO tobacco sticks. They’re specially designed for use with Ploom AURA's Smart HeatFlow™ technology, to give you the ultimate heated tobacco experience.

Discover more about smoking alternatives on our blog. [Insert link: smoking alternatives article]

*Ploom Aura science claims will be updated in July 2025