What are heated tobacco products?

Unlike cigarettes, heated tobacco delivers a true tobacco taste without the need for burning. Devices like Ploom AURA heat tobacco to temperatures below the point of combustion. By heating rather than burning tobacco, Ploom AURA produces overall lower levels of harmful substances compared to cigarette smoke [1]. This creates the potential to reduce the risks associated with smoking, while also producing no smoke or tar generated by the combustion of tobacco.

With no ash, and no smoke smell on your clothes, hair, or breath, you can enjoy Ploom heated tobacco in a modern, considerate way, that's more suited to indoor use and less intrusive to those around you, where permitted [2]. So you don't have to compromise on taste, style or heated tobacco experience.

[1] Based on machine-generated data comparing the levels of select harmful substances in Ploom aerosol relative to 1R6F reference cigarette smoke.

[2] Comparison vs cigarette smoking. Based on a sensory panel testing comparing the tobacco odor intensity of cigarette smoke and the vapor from representative samples of Ploom AURA tobacco sticks.