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Is Ploom a vape or a cigarette?

Neither!

Ploom is a modern, considerate alternative to smoking. Unlike vaping, Ploom users enjoy the true taste of high-quality, expertly blended tobacco. And unlike cigarettes, Ploom technology heats tobacco without allowing it to burn. By heating rather than burning tobacco, Ploom AURA produces overall lower levels of harmful substances compared to cigarette smoke [1]. Ploom does not produce smoke smell like a cigarette, during or after use, and does not produce tar generated by the combustion of tobacco.

So Ploom offers a cleaner experience, with no smell of smoke on your clothes, hair, or breath. Ploom lets you enjoy that experience with confidence.

[1] Based on machine-generated data comparing the levels of select harmful substances in Ploom aerosol relative to 1R6F reference cigarette smoke.