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Is Ploom safer than cigarettes?

Although Ploom uses real tobacco, the device heats the stick to the perfect temperature without burning it. By heating rather than burning tobacco, Ploom AURA produces overall lower levels of harmful substances compared to cigarette smoke [1] and does not produce tar.

[1] Based on machine-generated data comparing the levels of select harmful substances in Ploom aerosol relative to 1R6F reference cigarette smoke.