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The History of Ploom

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The History of Ploom

Ploom is something of a globetrotting brand - it was imagined in California and enhanced in Japan.

And if you are wondering why was Ploom created, it was in response to the search for an alternative to smoking that was potentially less harmful than cigarettes. To meet the growing need for a more mindful solution for adult smokers to enjoy tobacco taste in a way that’s more considerate to those around them, Ploom has developed heated tobacco experiences with reduced-risk potential¹.

So, when was Ploom founded?

Ploom started life as a San Francisco start-up in the 00s when its founders went in search of a way to release all the flavor and aroma of tobacco without burning it.

Ploom heated tobacco history is part of a scientific journey towards smoke-free, less tobacco smell and ash-free tobacco pleasure that started more than 50 years ago. And you can find out more by reading our blog, The History of Heated Tobacco.

Ploom brand story, a decade dedicated to innovation

Ploom proudly introduced the first-ever heated tobacco product to the Japanese market in 2013. Since then, innovation has been a constant focus, and Ploom has gone on to launch Ploom S in 2019 and Ploom X Advanced in 2021.

Ploom AURA is setting the standard for delivering rich tobacco taste with no smoke, ash, and less tobacco smell².

About Ploom and its philosophy

Ploom is committed to expanding choice for adult smokers in search of tobacco enjoyment with reduced-risk potential¹. It has achieved that by putting science and innovation at the core of everything it does.

From its first heated tobacco devices to the new generation Ploom AURA, Ploom has strived to create unique tech solutions. That applies to everything from the sleek and stylish exterior of Ploom AURA to the exclusive HeatFlow technology inside it. It also defines how its EVO sticks are crafted from seed to stick.

Ploom has measured everything from the reduction in harmful substances¹ to how swapping to heated tobacco can positively impact personal hygiene and the environment around you – be that at home, at work, in the car, or on the go.

That means you can enjoy your tobacco experience happy in the knowledge that it will leave less smell on your breath³ and your clothes⁴ after use, not to mention less visible staining on your teeth⁵.

There’s also the comfort of knowing that because Ploom AURA produces less tobacco smell², it’s more suited to indoor use and less intrusive to those around you⁶.

If you’re curious to learn more, take a closer look at Ploom AURA with our blog, Introducing Ploom, Where Tech Meets Style.

Where innovation meets reduced risk potential

By heating rather than burning tobacco, Ploom AURA produces overall lower levels of harmful substances compared to cigarette smoke.*

That's why Ploom AURA and the unique technology it contains aren't simply change for its own sake. They are the next chapter in the ongoing development of a modern way for adult smokers to enjoy tobacco.

*Based on machine-generated data comparing the levels of select harmful substances in Ploom aerosol relative to 1R6F reference cigarette smoke.

Ploom AURA is an innovative heated tobacco product which we believe has strong potential as a reduced-risk product compared to smoking cigarettes.