History of Heated Tobacco
The world is changing at an extraordinary pace. It’s hard to imagine life without mobiles, Wi-Fi and a host of other tech developments that have changed daily life in the last century. The history of heated tobacco now spans more than 50 years. It’s no surprise then, that this technology is playing its part in expanding the choices available to adult smokers.
What is heated tobacco
Ploom has focused its development on finding ways that have the potential to reduce risk¹ and deliver real tobacco taste. Unlike traditional cigarettes, Pploom heated tobacco products – including its newest device Ploom AURA – work by heating tobacco sticks, not burning them.
The hunt for smokeless tobacco perfection
Developments in heated tobacco products in the last decade have come on leaps and bounds. The latest in the range from Ploom delivers rich tobacco taste without any smoke or ash, and less tobacco smell². Thanks to its unique HeatFlow system Ploom AURA heats EVO tobacco sticks from the outside without these touching the heating element. The result is a gentle aroma of warm tobacco and only a little tobacco waste which is easy to clean.
EVO tobacco sticks are created using our latest technology too. Made from a real leaf tobacco mix, it has been specially crafted to respond to heating rather than burning. The EVO stick range of flavors has also been expanded to include modern fruit and menthol after tones as well as familiar tobacco tastes.
Where innovation meets reduced risk potential
Described by the industry as ‘reduced-risk products’* heated tobacco devices like Ploom AURA are continuing to EVO to address consumer concerns like second-hand smoke and smell.
That’s why Ploom AURA and the unique technology it contains aren't simply change for its own sake. They are the next chapter in the ongoing development of a modern way for adult smokers to enjoy tobacco.
Discover for yourself how Ploom is leading the way by taking an Extended Trial.
Where innovation meets reduced risk potential
By heating rather than burning tobacco, Ploom AURA produces overall lower levels of harmful substances compared to cigarette smoke.*
That's why Ploom AURA and the unique technology it contains aren't simply change for its own sake. They are the next chapter in the ongoing development of a modern way for adult smokers to enjoy tobacco.
*Based on machine-generated data comparing the levels of select harmful substances in Ploom aerosol relative to 1R6F reference cigarette smoke.
Ploom AURA is an innovative heated tobacco product which we believe has strong potential as a reduced-risk product compared to smoking cigarettes.
