History of Heated Tobacco
The world is changing at an extraordinary pace. It’s hard to imagine life without mobiles, Wi-Fi and a host of other tech developments that have changed daily life in the last century. The history of heated tobacco now spans more than 50 years. It’s no surprise then, that this technology is playing its part in expanding the choices available to adult smokers.
What is heated tobacco
Ploom has focused its development on finding ways that have the potential to reduce risk¹ and deliver real tobacco taste. Unlike traditional cigarettes, Pploom heated tobacco products – including its newest device Ploom AURA – work by heating tobacco sticks, not burning them.
The hunt for smokeless tobacco perfection
Developments in heated tobacco products in the last decade have come on leaps and bounds. The latest in the range from Ploom delivers rich tobacco taste without any smoke or ash, and less tobacco smell². Thanks to its unique HeatFlow system Ploom AURA heats EVO tobacco sticks from the outside without these touching the heating element. The result is a gentle aroma of warm tobacco and only a little tobacco waste which is easy to clean.
EVO tobacco sticks are created using our latest technology too. Made from a real leaf tobacco mix, it has been specially crafted to respond to heating rather than burning. The EVO stick range of flavors has also been expanded to include modern fruit and menthol after tones as well as familiar tobacco tastes.
Where innovation meets reduced risk potential
Described by the industry as ‘reduced-risk products’* heated tobacco devices like Ploom AURA are continuing to EVO to address consumer concerns like second-hand smoke and smell.
That’s why Ploom AURA and the unique technology it contains aren't simply change for its own sake. They are the next chapter in the ongoing development of a modern way for adult smokers to enjoy tobacco.
Discover for yourself how Ploom is leading the way by taking an Extended Trial.
¹90-95% reduction on average in 9 toxic substances*
Ploom AURA is an innovative heated tobacco product which we believe has strong potential as a reduced-risk product compared to smoking cigarettes.
Ploom AURA shows, on average, a 90-95% reduction in the levels of 9 constituents recommended by the World Health Organization (WHO) for reduction in cigarette smoke.
Important: This does not mean that use of Ploom AURA is safe or eliminates health or addiction risks associated with tobacco use. No tobacco product is safe.
* Based on available machine-measured data comparing 9 harmful constituents recommended for reduction in cigarette smoke by the WHO measured in smoke of a standard reference cigarette (1R6F) and the vapor from Ploom AURA.
** Latest if existing market / Innovative for market launching the brand
² Comparison vs. cigarette smoking. Based on sensory panel testing comparing the tobacco odor intensity of cigarette smoke and the vapor from representative samples of Ploom AURA heated tobacco sticks.
