What is Heated Tobacco? Heat-not-burn technology, explained
No burning. No tar*. No smoke smell. Just true tobacco experience.
Heated tobacco is real tobacco that’s warmed to an optimal temperature, instead of being burned. Since there’s no burning involved, the process avoids combustion completely, and there is therefore no smoke, ash, or tar*. Instead, the tobacco is gently heated using dedicated technology. This releases a rich, tobacco-infused vapor - not smoke - that can be inhaled while delivering real tobacco taste.
No Smoke Smell
Heats Without Burning
Unlike traditional cigarettes that burn tobacco, Ploom AURA uses unique Smart HeatFlow technology to gently heat the tobacco stick at an optimal temperature of 320°C, while cigarettes combust at temperatures of around 600°C and above - almost double that of heated tobacco.
As heated air circulates through the real tobacco inside EVO sticks, a flavorful vapor is released that provides rich tobacco taste in an innovative way.
More Confidence
With no ash and less lingering smell of smoke on your clothes, hair, or breath***, you can enjoy Ploom in more places, and create more personal moments of connection.
True Tobacco Taste
Crafted exclusively for Ploom AURA, our EVO ActivBlend sticks combine premium leaf selection with advanced cutting techniques to unlock rich aroma. Paired with Ploom AURA's Smart HeatFlow technology, they deliver a consistent, true tobacco taste from first puff to last, an elevated, rich experience enhanced by refined aromas released at the optimal temperature.
Power For a Pack
When fully charged, Ploom AURA's battery powers a full day of tobacco experience, delivering consistent taste in every puff.
With up to 20 sticks per charge, there's no need to carry extras, just enjoy the complete experience wherever you go.
What are the Benefits?
No burning. No smoke smell. Just true tobacco experience.
Reduced Risk Potential
By heating rather than burning tobacco, Ploom AURA produces overall lower levels of harmful substances compared to cigarette smoke**. Important: This does not mean that use of Ploom AURA is safe or eliminates health or addiction risks associated with tobacco use. No tobacco product is safe.
No Smoke Smell
With no ash, no fire, and no smoke smell on your clothes, hair, or breath, Ploom is a better fit for social occasions. It emits less tobacco smell, making it less intrusive to those around you and more suited to indoor use, where permitted***.
5 Minute-Sessions
Don't rush the ritual. Enjoy unlimited puffs of true tobacco taste and consistent experience for five seamless minutes.
Does Heated Tobacco Smell?
Yes, because heated tobacco devices heat tobacco without burning it, this produces a vapor which has a mild tobacco aroma. However, because the sticks are heated, not burned, there’s no ash and no smoke, so the smell is different from the one associated with cigarettes****.
Heated Tobacco vs. Cigarettes
A more considerate tobacco experience
Heated tobacco devices like Ploom AURA use real tobacco like traditional cigarettes do, but heat the tobacco to create vapor instead of burning it to create smoke. Because the tobacco isn't burned, there's also no ash and no smoke smell.
Heated Tobacco vs. Vaping
A richer tobacco experience
While both heated tobacco and vaping devices use a similar process of vaporization, heated tobacco devices like Ploom heat real tobacco to deliver a richer tobacco taste and experience compared to vapes that use flavored e-liquid.
What's the Difference?
Our handy chart below will help you understand the differences between heated tobacco vs. vaping vs. smoking.
Cigarettes | Heated Tobacco | Vapes | |
|---|---|---|---|
Heating process | Burning | Heating | Heating |
Heats | Tobacco | Tobacco | E-liquid |
Creates | Smoke | Vapor | Vapor |
Smell | Lingering Tobacco Smoke | Tobacco-infused aroma | Flavor-infused aroma |
Ash | Yes | No | No |
Inside Ploom AURA
How does heated tobacco work?
Ploom AURA's unique HeatFlow technology is engineered for optimal air flow, gently heating the EVO tobacco stick from the outside to reduce charring and ensure rich tobacco taste from the first puff to the last. Combined with the CleanSeal feature, it prevents loose tobacco from entering the device, delivering an even cleaner, more refined tobacco experience.
Top Heated Tobacco FAQs
EVO sticks offer the ultimate heated tobacco experience, crafted exclusively for Ploom's advanced Smart HeatFlow technology. Made from high quality, sustainably-farmed tobacco leaves, EVO sticks are expertly cut and blended for true tobacco taste, delivering consistent experience from your first puff to the last.
At the end of a session, your EVO stick will be hot, so let it cool sufficiently before throwing it in the bin. For ease and peace of mind with letting your sticks cool down, we recommend using a Ploom stick tray. Please respect the tobacco sticks disposal requirements where you are.
Our signature ActivBlend combines a carefully crafted selection of Virginia, Burley, and Oriental leaf varieties, delivering the unmistakably rich taste of finest true tobacco. Our unique process adds tobacco lamina to the blend, further enriching the taste. Our master blenders adjust the combination of these tobacco varieties to achieve the different tastes and intensities you can enjoy across the wide range of available EVO tobacco sticks.
Yes. EVO tobacco sticks do contain propylene glycol.
Ploom AURA only heats tobacco, so no tar* is produced by burning, as it would be with a lit cigarette. Instead, Ploom AURA uses our innovative Smart HeatFlow technology to perfectly heat the EVO tobacco stick from the outside to the core, gently releasing a rich tobacco flavor from the first puff to the last. This also means no smoke smell on your clothes, hair or breath****, reducing the impact on you and those around you.
Yes, Ploom EVO heated tobacco sticks contain nicotine, sourced from tobacco leaf and built into the design of each stick.
Ploom AURA heats the tobacco stick instead of burning it, producing a tobacco-derived aerosol that carries nicotine along with flavor and vapor. Exact nicotine figures can vary by stick variant, so it's best to check official Ploom packaging or product documentation for the most current details.
Important: These products are not risk-free and are addictive.
Disclaimers
*Ploom does not produce tar, generated by the combustion/burning of tobacco.
**Based on machine-generated data comparing the levels of select harmful substances in Ploom aerosol relative to 1R6F reference cigarette smoke.
***Comparison vs cigarette smoking. Based on a sensory panel testing comparing the tobacco odor intensity of cigarette smoke and the vapor from representative samples of Ploom AURA tobacco sticks.
****Comparison vs cigarette smoking. Based on a sensory panel testing comparing the odor intensity of cigarette smoke and the vapor from representative samples of Ploom AURA tobacco sticks.